My Role

As Director's Assistant, I led two months of intensive pre-production for this flagship Ajio campaign. I collaborated directly with the London-based director to build the comprehensive PPM deck, defining the film's core "fashion-meets-cricket" concept. This included developing the detailed storyboards and all creative intentions for styling , location , and production design. When the director changed 24 hours pre-shoot, my foundational planning was handed off, and I pivoted to a 2nd AD role, managing on-set logistics to ensure the successful execution of the creative.