My Role

As Director's Assistant, I helped lead the 6-month pre-production for this complex ITC campaign. I helped develop the core 'double exposure' visual concept to profile real-life heroes across India. When COVID restrictions prevented the director from traveling to our remote locations, I stepped in as the on-set Director. I was responsible for independently leading the shoot, making all creative decisions on the ground, and reviewing footage daily with the director to ensure the vision was successfully executed.